Transform UK Renting. Build Real Wealth.
The UK's first integrated rental ecosystem. Pay rent smarter, invest in rental income, and grow together.
Three Products. One Mission.
We're building the complete rental ecosystem where tenants, investors, and agents all win.
Grow Card
The credit card that makes rent work for you. Pay rent, unlock £300, and access exclusive savings at 50,000+ merchants.
- £300 vested over 12 months
- 50,000+ exclusive merchant offers
- Build credit with rent payments
- Zero annual fee (Year 1)
- Priority property access
JoinGrow Fund
Invest in UK rental income. We acquire lettings books, enhance yields through technology, and deliver stable returns backed by real assets.
- 12-15% target annual returns
- Asset-backed security
- Professional management
- Quarterly distributions
- Tech-enhanced yields
JoinGrow Network
Exit your lettings business with liquidity or partner for growth. Get pre-qualified tenant leads and modern technology.
- Fair lettings book valuations
- Fast close (30-60 days)
- Pre-qualified tenant pipeline
- Modern tech platform
- Post-sale opportunities
How JoinGrow Works
A simple three-step process that transforms how renting works in the UK.
Join the Ecosystem
Sign up for Grow Card, invest in the fund, or partner as an agent. Everyone has a place in our ecosystem.
Grow Together
Tenants save on rent and build credit. Investors earn stable yields. Agents access technology and liquidity.
Build Wealth
Over time, tenants can become investors. The ecosystem creates upward mobility and real wealth building.
Built Different
We're not just another fintech or proptech. We're building the future of UK renting.
Network Effects
More tenants attract more merchants and agents. More properties attract more tenants. The flywheel compounds.
Asset-Backed
Unlike pure fintech, our fund owns real rental properties generating predictable cash flow. Real assets, real returns.
Data Advantage
Unique insight across tenant behavior, property performance, and market trends. Better data = better decisions.
Aligned Incentives
When tenants stay longer, everyone wins. Our vesting model creates retention that benefits all stakeholders.
First Mover
No one else in the UK is building this integrated model. We're creating an entirely new category.
Mission-Driven
We genuinely believe renting can and should be better. Profit with purpose, building for the long term.
Real Impact, Real Growth
Our pilot program is already showing the power of the ecosystem.
Total Saved on Rent
By our pilot tenants through merchant offers and vesting bonuses
Properties Under Management
Acquired from 8 letting agents across London and Manchester
Enhanced Yields
Average improvement in property yields through tenant retention
Tenant Satisfaction
Would recommend Grow Card to other renters
Merchant Partners
Exclusive offers across groceries, dining, travel, fitness, and more
Avg. Tenancy Length
vs 18 months industry average - retention that pays off
What Our Beta Users Say
Real feedback from tenants, investors, and agents in our pilot program.
"I've been renting for 5 years and always felt like I was throwing money away. Grow Card actually gives me something back. I've saved £340 so far and I'm only 8 months in."
"After 30 years building my lettings business, I needed an exit. JoinGrow gave me fair value, closed in 45 days, and I'm now consulting for them. Best of both worlds."
"The returns are exactly what they promised. 14.2% in year one, backed by real properties I can see and understand. This is how proptech should work."
Why We're Building This
Renting in the UK is broken. We're fixing it.
Every month, 4.5 million UK households pay rent. That's £45 billion annually going into landlords' pockets with nothing coming back to tenants.
Meanwhile, letting agents are aging out with no succession plans. And investors are searching for stable, asset-backed returns in an uncertain market.
JoinGrow connects all three. Tenants get rewards and build credit. Agents get liquidity and technology. Investors get stable yields backed by real rental income.
This isn't just a better way to rent. It's a complete reimagining of how the UK rental market should work.
Join the Rental Revolution
Be among the first to access Grow Card, invest in JoinGrow Fund, or partner with our network. Launching Q2 2026.
✓ No credit check required • ✓ Priority access at launch • ✓ Exclusive founding member benefits